3/21/2023 0 Comments The few the proud the marines![]() ![]() The Marines.”Ī lot of credit goes to ad man J. See what we mean about history? Marines stand at attention when it’s played or sung, a real tribute to the Mad Men of the ‘50’s who counseled you could identify a hit brand, theme song, or campaign by “running it up the flagpole, to see if anyone saluted it.” Marines continue to do so.īut the six words the Marines, and the Marine brand, are perhaps best known for are, “The Few. That was incorporated into the "Marines' Hymn," the official hymn of the Corps as well as the oldest official military theme song in the United States armed forces. The third, “To the shores of Tripoli,” was revised in 1848 to “From the halls of Montezuma to the shores of Tripoli.” And that brand is only 128years old!) The first was “ Fortitudine” (Latin for “with courage”), the second, “ Per Mare, Per Terram” (“By sea and by land”). It replaced three traditional but unofficial slogans, which isn’t a bad record for a brand that’s 239 years old (Take a look and see how many times Coca Cola has changed their tag line. The Marine Corps motto – “Semper Fidelis” (“Ever faithful” and the John Philip Sousa official march of the Marines) – was adopted in 1883. (OK, nobody’s perfect, but Marines come as close as you can get to perfect!) Marines have sometimes been called “Jarheads,” and that term originates from the "high and tight" haircut that many Marines have, which makes their head look like a jar. The Germans called the Marines fighting through woods that were thought to impenetrable, and who finally captured ground thought to be an absolute German safe haven, “Teufel Hunden,” referring to the legendary Hounds from Hell. The appellation “Devil Dogs” comes from the Battle of Belleau Wood in 1918. Marine “packaging” has changed over the past 239 years – they have the best dress uniforms of any of the services – but the name stuck! Oh, and to help maintain proper military bearing. The rest have received one or two stars, the majority in areas like logistics, aviation and transport, areas from which the Marine Corps does not choose its senior leadership.For example, the phrase “Leathernecks,” hearkens back to 1776 when the Naval Committee of the Second Continental Congress stipulated new Marine uniforms and along with green coats, buff breeches, and black gaiters, the committee mandated a leather collar to protect the neck against cutlasses. Six African-Americans reached lieutenant general, or three stars. Not one has made it to the top four-star rank, an honor the Marines have bestowed on 72 white men. Since the Marines first admitted African-American troops in 1942, the last military service to do so, only 25 have obtained the rank of general in any form. “And now they continue to hold onto that 1950s vision of who Marines are.”Ĭurrent and former Marine Corps officials point to Colonel Henderson’s personality as an explanation for why he has been passed over, including what they call his tendency to speak his mind - traits that have not disqualified white Marine colonels. Brown, Democrat of Maryland and a former Army helicopter pilot. “It took an act of Congress last year to get them to integrate by gender at the platoon level,” said Representative Anthony G. ![]() As the nation reels this summer from protests challenging centuries-long perceptions of race, the Marines - who have long cultivated a reputation as the United States’ strongest fighting force - remain an institution where a handful of white men rule over 185,000 white, African-American, Hispanic and Asian men and women. Proud and fierce in their identity, the Marines have a singular race problem that critics say is rooted in decades of resistance to change. Whitfield Sr., a former Marine gunnery sergeant who served for 21 years. “Tony Henderson has done everything you could do in the Marines except get a hand salute from Jesus Christ himself,” said Milton D. Spencer, even added a handwritten recommendation to Colonel Henderson’s candidacy: “Eminently qualified Marine we need now as BG,” he wrote.īut never in its history has the Marine Corps had anyone other than a white man in a senior leadership post. Last year, the Navy secretary, Richard V. Yet three times he has been passed over for brigadier general, a prominent one-star rank that would put Colonel Henderson on the path to the top tier of Marine Corps leadership. Anthony Henderson has the military background that the Marine Corps says it prizes in a general: multiple combat tours, leadership experience and the respect of those he commanded and most who commanded him. ![]()
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